Skip links

Mekko Chart

Definition of Mekko Chart

A Mekko chart, also known as a marimekko chart or mosaic plot, is a data visualization that combines elements of a stacked bar chart and a 100% stacked bar chart. It represents the relative proportions of multiple variables using both the width and height of the bars. Mekko charts are particularly useful for visualizing market segmentation, distribution of market share, or the composition of a whole.

Importance of Mekko Chart

Mekko charts provide a visually compelling way to represent complex data with multiple variables. By incorporating both width and height, they enable the comparison of two dimensions simultaneously, allowing for a more nuanced understanding of the relationships and proportions within the data.

Features and Applications of Mekko Charts

Variable Proportions

Mekko charts display the relative proportions of multiple variables through the varying widths and heights of the bars, providing insights into the contribution of each variable to the whole.

Market Segmentation

Mekko charts are commonly used to illustrate market segmentation, showcasing the distribution of market share across different segments or categories.

Composition Analysis

Bar graphs are especially useful when working with data that can be grouped into discrete categories, such as months, geographic regions, or product types.

Comparisons and Patterns

Mekko charts enable the comparison of two dimensions within a single visualization, helping identify patterns, trends, or disparities among different variables.

Data Labels and Axes

Mekko charts often include data labels or tooltips to provide specific values or percentages for each segment, enhancing the clarity of the visualization.

Decision-Making Support

Mekko charts assist in making data-driven decisions by providing a comprehensive and visually engaging representation of complex data structures

× Reach us on WhatsApp